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Who Are
We?
Utilizing the latest printing technology called
Variable Data Processing (VDP), Shamrock offers marketers like you
the ability to use your current customer database to create customized,
dynamic and highly economical communications pieces.
Shamrock is the first company
in Georgia to successfully provide stunning commercial quality VDP,
integrated with expert database knowledge, sophisticated graphic
design skills and one-to-one direct marketing communications!
Through Shamrock and VDP, you may see:
- Revenues and profits associated with personalized
direct marketing programs that are 31% greater than with general
marketing.
--2003 Electronics for Imaging, Inc.
- Response rates increasing up to an average
of 36% with personalization.
-- 2003 The Value of Color, CAPV
- Customer's response time improving an
average of 33.9%.
-- 2003 The Value of Color, CAPV
- Pull Marketing that's cost-effective with
twice the impact as Push Marketing.
-- 2003 Effective Personalized Communications
for Customer-Centric Strategies
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